Double Zero Cocktails
Created by: Arti Golemi
2023
Double Zero is a cocktail company with a primary focus on health. Each drink promises zero sugar, zero net carbs, and is keto-friendly.
The founders challenged us to develop a marketing plan that would help Double Zero succeed in the mainstream market. The twist? Interns were split into competing teams—winner takes all.
As the creative director for a team of 1-5 people, I led the design of all static and video content. Each piece was crafted to evoke the feeling of a summer vacation, with pastel shades of blue and green—an homage to crystal-clear beaches and the color of margaritas.
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Primarily used through static and video content. Emphasizes the drink’s selling pitch of zero sugar and net carbs.
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A newsletter that briefs customers on blog posts and drink offerings. The hashtag encourages sharing creations and pictures on social platforms. This campaign intended to expand Double Zero as a lifestyle brand.
"Zero Regrets" ad
"Zero Regrets" billboard mockup
Social Header
"#EXPLORE00" welcome newsletter
"#EXPLORE00" newsletter example